trailer
Podcast Marketing Secrets Trailer
Hello and welcome to Podcast Marketing Secrets!
I’m your host, Al Morentin. A former award-winning small business owner turned business consultant and podcast producer.
Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence In their Industry, and Get their Ideal Clients to Come to them.
In this introductory episode I’ll cover a bit about my background, why I’m starting the podcast, and what to expect moving forward.
As far as my background…
I’ve been a small business owner since 1987 owning fitness and wellness centers in Los Angeles and Orange County… eventually being awarded Small Business of the year in 2013 through the Fullerton Chamber of Commerce in Orange County, CA.
It’s a prestigious award and one of the proudest moments in my life.
Afterwards… several businesses began asking me to help them grow and scale their businesses which led me to start a business consulting agency in 2014 with much success.
The biggest focus and impact I have on businesses is helping the owner or CEO become a Center of Influence or what Daniel Priestley calls a Key Person of Influence in their industry.
Have you noticed how most businesses struggle to get leads and customers no matter what they do… while a select few seem to get clients effortlessly? With clients literally seeking them out.
This is what I call attraction marketing and becoming a Key Person of Influence is at the core of this….
Getting your ideal clients to seek you out and ask to do business with you instead of the other way around.
To be clear, this is not about posting IG and TikTok Reels to get millions of followers.
This is about becoming a KPI or Key Person of Influence in YOUR specific industry… and you can attain this with only a few thousand followers when done right.
In today’s world, Podcasting is one of the quickest and most effective ways to achieve KPI status.
And that is what this podcast is all about.
How To Market Your Business With A Podcast, Become A Key Person Of Influence In Your Industry, And Get Your Ideal Clients To Come To You.
I created this podcast because I don’t see this information available… How to build, grow, and scale a company with a podcast.
n the contrary, most of the info out there on the interwebs is geared towards monetizing your podcast or YouTube channel.
In other words, becoming a YouTuber or Podcaster… aka a Creator… where the channel is the business.
This is not that.
This is about creating a Video or Audio Podcast that becomes your most valuable marketing and sales asset for your business.
You become a Key Person of Influence. Attract your Ideal Clients. And send them down the path through Lead Capture, Lead Nurture, Client Acquisition, and Client Retention…
Done right, you get clients seeking you. Asking to work with you, which allows you to make more money, save more time, and have less stress.
What to Expect moving forward:
The show releases every Tuesday and also releases special episodes and playlists to show you how to grow your business and attract more clients with a business podcast.
The first episodes will show how we create and launch a Business Podcast with the intentions of becoming a KPI and attracting a specific audience aka your ideal clients.
I’ll cover the exact step by step process utilizing this Podcast as the example.
I will cover everything… giving you backstage access and show you exactly how I do this for myself and my business.
In addition, I’ll show you how to become a Key Person of Influence in your industry, get clients seeking you out instead of you chasing them, and send them down the path through Lead Capture, Lead Nurture, Client Acquisition, and Client Retention…
Now, if you like the sound of this, I encourage you to subscribe to this podcast on YouTube, Apple, or your favorite podcast listening platform. You can find us on YouTube and Ig… @thepodcastmarketer.
Again, This is Al Morentin with Podcast Marketing Secrets.
Thanks so much and I’ll see you on the next episode.
==================
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Transcript
Trailer Transcription:
00:00Hello and welcome to
00:02Podcast Marketing Secrets.
00:03I'm your host,
00:04Al Morentin,
00:05award winning
00:05small business owner
00:07turned Business Consultant
00:08and Podcast Producer
00:10for CEOs, Coaches,
00:11Entrepreneurs and Influencers.
00:14This is episode Zero,
00:15which is
00:16an introduction to
00:17Podcast Marketing Secrets.
00:19In this
00:20introductory episode,
00:21I'll cover a bit
00:22about my background,
00:23why I'm starting
00:24the Podcast,
00:25and what to
00:26expect moving forward.
00:28As far as
00:29my background,
00:30I've been a
00:30small business owner
since:00:34owning fitness and
00:35wellness centers
00:36in Los Angeles
00:37and Orange County,
00:38eventually being awarded
00:40Small Business
00:40of the Year
in:00:42through the
00:43Fullerton Chamber
00:44of Commerce
00:44in Orange County,
00:45California.
00:46It's a prestigious
00:47award and
00:48one of
00:48the proudest
00:49moments in
00:50my life.
00:51Afterwards, several
00:52businesses began
00:53asking me to
00:54help them grow
00:55and scale
00:55their businesses,
00:56which led me
00:57to start a
00:58business consulting
agency in:01:01with much success.
01:03The biggest focus
01:04and impact
01:05I have
01:05on businesses
01:06is helping
01:07the owner
01:08or CEO
01:09become a center
01:10of influence or
01:11what Daniel Priestley
01:12calls a
01:13Key Person of Influence
01:14in their industry.
01:16Have you noticed
01:17how most businesses
01:18struggle to get
01:18leads and customers
01:20no matter
01:20what they do?
01:21While a select
01:22few seem to
01:23get clients
01:23effortlessly with
01:25clients literally
01:26seeking them out?
01:27This is what
01:28I call
01:28Attraction Marketing.
01:30And becoming a
01:31Key Person of Influence
01:32is at
01:32the core of this.
01:34Getting your
01:35ideal clients to
01:36seek you out
01:37and ask to
01:38do business with
01:39you instead of
01:40the other way around.
01:42To be clear,
01:42this is not about
01:44posting IG and
01:45TikTok reels
01:46to try and
01:46get millions
01:47of followers.
01:49This is about
01:49becoming a
01:50Key Person of Influence
01:52or a KPI
01:53in your specific
01:54industry and you
01:55can attain this with
01:57only a few thousand
01:58followers when
01:59done right.
02:00In today's world,
02:01podcasting is one
02:03of the quickest
02:04and most effective
02:05ways to achieve
02:06KPI status.
02:08And that's what
02:08this podcast is
02:09all about.
02:10How to market
02:11your business with
02:12a Podcast.
02:13Become a
02:13Key Person of Influence
02:15in your industry
02:16and get
02:17your ideal clients
02:18to come to you.
02:20I created this
02:21podcast because I
02:22don't see this
02:22information available.
02:24How to build, Grow
02:25and Scale a company
02:26with a Podcast.
02:28On the contrary,
02:29most of
02:29the info out there
02:30on the interwebs is
02:31geared towards
02:32monetizing your
02:33podcast or
02:34YouTube channel.
02:35In other words,
02:36becoming a YouTuber
02:38or a podcaster
02:39aka a creator
02:41where the channel
02:42is the business.
02:44This is not that.
02:45This is about
02:46creating a video or
02:48audio podcast
02:49that becomes
02:50your most valuable
02:51marketing and sales
02:52asset for your business.
02:54You become a
02:56Key Person of Influence,
02:57attract your
02:58ideal clients
03:00and send them
03:00down the path
03:01through lead capture,
03:02lead nurture,
03:03client acquisition
03:04and client retention.
03:06Done right,
03:06you get clients
03:07seeking you,
03:09asking to work
03:10with you which
03:11allows you to
03:11make more money,
03:13save more time
03:14and have less stress.
03:17What to expect
03:17moving forward.
03:18The first episodes
03:20will show how
03:20we create and
03:21launch a
03:22business podcast
03:23with the
03:23intentions of becoming
03:25a KPI or
03:26Key person of Influence
03:28and attracting
03:29a specific audience,
03:31aka your
03:32ideal clients.
03:33I'll cover the
03:34exact step by step
03:35process, utilizing
03:37this podcast as
03:38the example.
03:39I'll cover everything
03:41giving you
03:41backstage access
03:43and show you
03:43exactly how I
03:45do this for
03:45myself and
03:47my business.
03:48In addition,
03:49I'll show you
03:49how to become a
03:50Key Person of Influence
03:52in your industry,
03:53get clients
03:54seeking you out
03:55Instead of you
03:56chasing them,
03:57and send them
03:58down that path through
04:00lead capture,
04:01lead nurture,
04:01client acquisition
04:03and client retention.
04:04Now, if you like
04:06the sound of this,
04:07I encourage you
04:08to subscribe to
04:08this podcast on
04:10YouTube, Apple, or
04:12your favorite
04:13podcast listening platform.
04:15You can find us
04:16on YouTube
04:16and IG
04:18@thepodcastmarketer.
04:20Again. This is
04:21Al Morentin with
04:23Podcast Marketing Secrets.
04:25Thanks so much
04:26and I'll see you
04:26on the next episode.
--End
