Ep. 23: Brand Building Mastery: How Purpose Driven Companies Scale Their Business with Henry Wong

Hello and welcome back to Podcast Marketing Secrets. I’m your host, Al Morentin, and today we've got a very special treat for all you marketing mavens and branding buffs out there.

Joining us is today is Henry Wong, president and brand strategist of Vyoo and author of "Telling Your Story, Building Your Brand." With over a quarter-century in the advertising and branding industry, Henry is here to spill the secrets that have propelled companies towards making a significant impact in the world.

In this episode, we will dive deep into the art of storytelling in business, uncovering the power of defining your brand with just one word. Henry will share his insights into connecting with your audience by sharing knowledge, establishing thought leadership, and backing up your brand authority with expertise and facts.

With his rich background as an executive VP and creative director for Saatchi & Saatchi, Henry will also discuss the importance of targeted digital advertising, networking, and why podcasts are such a compelling platform for connecting with audiences and sharing expertise.

So, get ready for a journey into the heart of what makes a brand truly resonate with people and how you can harness these insights for your own business success.

All this and more on today’s episode of Podcast Marketing Secrets. Let’s get started!

📚 Timestamped overview

00:00 Reexamining life, wanting to make a difference.

06:32 Lockdown sparked creation of affordable consultancy guide.

08:14 Focus on advertising roots, storytelling structure in marketing.

10:40 CBD oil helped overcome vision loss, inspiring story.

13:59 Simple exercise to recognize and highlight strengths.

19:43 Backing up claims is crucial for credibility.

21:47 Differentiate, target niche, and understand your audience.

24:11 Podcasts as marketing: Connecting, likability, practice essential.

29:00 Reach audience on their preferred platforms effectively.

30:44 Analyze media strategy, find and reach audience.

35:12 Brand identity is about one defining word.

36:28 Podcast concludes with Henry Wong, Al Morentin.

Connect With Henry:

Website (Book): http://henrywong.co

LinkedIn: https://www.linkedin.com/in/henrywongvyoo/

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