Ep. 18: Marketing Financial Services: How Podcasts Build Credibility & Trust with Chris Hensley

Welcome! 👋 Christopher Hensley has unlocked the secrets to marketing financial services... Building Credibility and Trust with Podcasts 🗝

Chris, a seasoned financial services professional with 20+ years of expertise, shares his journey from a background in philosophy and English to his current role as a financial advisor. The focus of our conversation centers around the critical need for early financial planning, particularly for retirees, with a specific emphasis on state employees affected by legislative changes impacting their retirement benefits.

Key Discussion Points:

• Navigating Financial Challenges: Hensley sheds light on the complexities faced by retirees, especially state employees, in managing their finances amidst legislative changes. He underlines the importance of understanding these changes and providing tailored financial guidance.

• Targeting a Niche Market: Hensley’s focus on assisting state employees over 55 through webinars and email marketing underscores the significance of reaching out to a specific demographic with relevant financial information.

• Evolution of Money Matters: Hensley reflects on the growth of his show, Money Matters, from a local radio program to an international podcast. He emphasizes the transition to video content and the strategic approach of securing high-quality guests, demonstrating the evolution of his brand.

• Challenges and Rewards of Podcasting: The discussion delves into the challenges of maintaining a podcast, including the need for rebranding, staying relevant, and sharing personal stories. Hensley emphasizes that while podcasting may not yield immediate financial gains, it significantly enhances credibility and trust, ultimately benefiting his business.

• Online Presence and Gratitude: The episode concludes with insights on the significance of online presence and expressing gratitude for the opportunity to engage in discussions encompassing financial advising and podcasting.

CHAPTERS:

0:00 - Podcast Marketing Intro

1:18 - Financial Advising Career Start

4:13 - Optimal Time for Financial Advice

5:19 - Client Acquisition Strategies

9:57 - Money Matters Podcast Anniversary

10:16 - Origin of Money Guy Show

13:07 - Securing High-Value Podcast Guests

17:34 - Podcast Publishing Frequency

19:11 - Overcoming Podfade

20:30 - Podcasting Motivation Tips

23:59 - Podcast Impact on Financial Business

26:38 - State Regulations and Financial Services

29:50 - Podcasting ROI Timeline

30:10 - Modern Financial Shopping Behaviors

31:00 - Importance of Online Presence

32:30 - Connecting with Chris Online

Key Takeaway: Christopher Hensley’s journey and expertise serve as an inspiring narrative, highlighting the symbiotic relationship between podcasting and financial advisory services. His commitment to providing invaluable financial insights and leveraging podcasting as a platform for trust-building stands as a testament to the power of multimedia in the financial services industry.

Connect With Chris:

Website: www.houstonfirstfinancialgroup.com

LinkedIn: https://www.linkedin.com/in/christopher-hensley-9584449/

Facebook: https://www.facebook.com/moneymattersradio/

YouTube: https://www.youtube.com/channel/UCXpekITMEde9w74HZ8dhFVg

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