Ep. 26: Unleashing the Power of Email Marketing with Andriy Boychuk of Flowium

Ep. 26: Unleashing the Power of Email Marketing

Andriy Boychuk, the founder of Flowium, shares his journey from a corporate project manager to becoming an email marketing expert. His experience helping Ukrainian immigrants assimilate into American life using email marketing led him to freelance and eventually start Flowium, recognizing a lack of competition in the field. Despite the rise of social media, Andriy highlights the enduring relevance and effectiveness of email marketing.

Andriy emphasizes the importance of refining email marketing strategies and automations for e-commerce businesses, focusing on lead capture, retention marketing, and customer lifecycle management. Andriy also stresses the significance of nurturing customers through various stages and the impact of lifecycle marketing on business growth and customer retention.

Join us as we uncover the enduring impact of email marketing and its profound role in scaling ecommerce businesses.

🔑 Key Insights from Andriy:

- Mastering Email Marketing: Andriy unveils his journey from side-hustle to creating his email marketing agency, Flowium.

- Customer Retention Techniques: Discover how a strong retention strategy translates into consistent revenue growth for your business.

- Lifecycle Marketing Tactics: Learn the importance of nurturing customer relationships to ensure a stable and growing clientele.

📚 CHAPTERS:

0:00 - Introduction to Email Marketing

1:17 - Andriy's Journey into Email Marketing

4:55 - Developing an Entrepreneurial Mindset

9:33 - Starting Your Own Email Marketing Agency

11:20 - Target Audience for Andriy's Services

12:14 - Recommended Email Marketing Platforms

13:52 - Scaling E-commerce with Email Marketing

19:00 - Strategies for Lead Capture

21:51 - Integrating Paid Advertising

23:00 - Leveraging YouTube for Lead Generation

24:55 - Choosing a Competent Email Marketing Agency

26:34 - The Role of Lifecycle Marketing

28:23 - Benefits of Customer Retention

32:10 - Essential Email Marketing Tips

33:30 - Connecting with Andriy

Connect With Andriy:

Website: https://flowium.com/

LinkedIn: https://www.linkedin.com/in/andriyboychuk/

Facebook Page: https://www.facebook.com/andriy.boychuk/

YouTube: https://www.youtube.com/channel/UCwEqtZC2XXySTH1ln1PC5wQ

Instagram: andriyboychuk

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