How to Dominate Your Industry with Podcast Marketing: The 7-11-4 Customer Experience

Welcome back to Podcast Marketing Secrets, the show where we uncover the strategies and secrets to help you attract more clients and grow your business with podcast marketing. In today's episode, we dive into the 7-11-4 Experience and how it can revolutionize your approach to attracting customers.

Hosted by industry expert, Al Morentin, we explore the changing landscape of consumer behavior, from traditional buying methods to the digital age. Discover how people research and make purchasing decisions today, and learn how podcasting can be a game-changing tool to position yourself as a key person of influence in your industry.

We'll explore the power of content creation, the benefits of podcast marketing, and how it can help you reach the elusive 7 hours of content that modern customers crave. Stay tuned for practical tips on incorporating the 7-11-4 customer experience into your business and making your mark across multiple platforms.

Plus, Al shares how to save time and maximize your impact by leveraging the expertise of Video Podcast Pros. If you're ready to unlock unlimited business growth and success, don't miss this episode of Podcast Marketing Secrets. Let's dive in!

❇️ Key topics and bullets

How people used to buy

- People would go to a local store

- They would talk to an expert

- The salesperson would make a recommendation

- The customer would make a purchase

How people buy today

- People decide they want or need an item

- They hear about something cool from a friend or social media

- They go online and do research

- They visit search engines, company websites, YouTube, blogs, podcasts, and read reviews

- They decide on the product, make, model, or brand through social proof

- They either buy online or go to a store and make a purchase

- Customers often have more knowledge about the product than salespeople

The 7-11-4 Experience

- Customers spend 7 hours researching a company

- They have 11 interactions on a minimum of 4 different platforms

- This experience is consistent across products, services, and coaching

- Traditional marketing and advertising are not as effective

Incorporating the 7-11-4 customer experience

- Have a minimum of 7 hours of content available for customers to consume

- Be present on a minimum of 4 different channels

- If you don't have enough content, start producing more until you reach the desired amount

Podcast marketing and its benefits

- Video podcast episodes provide a lot of content and showcase expertise

- Each podcast episode can be posted on multiple platforms

- Episodes can be broken down into marketing assets for various platforms

- One 30-minute podcast episode provides a minimum of eight separate pieces of content

- By consistently producing episodes, you can reach the 7-hour content goal

Time management and producing content

- To save time, seek assistance from experienced professionals

- Hand off raw footage to a company like Video Podcast Pros

- They will produce and create all the necessary assets for you

- Spending just 30 minutes a week recording an episode can result in an abundance of content

Benefits of podcasting for business growth

- Establish yourself as a key person of influence

- Build trust, credibility, and authority in your industry

- Podcasting can attract clients who seek you out

- Click the link in the video description to book a call with Al Morentin

Conclusion

- Business podcasts are game-changing tools for success

- Unlock doors to unlimited business growth and success

- Subscribe to Podcast Marketing Secrets for the latest insights and strategies

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